Beyond Likes and Followers: A Deep Dive into Platforms Reshaping the Creator Economy

Beyond Likes and Followers: A Deep Dive into Platforms Reshaping the Creator Economy

04 Jun 2023

Beyond Likes and Followers: A Deep Dive into Platforms Reshaping the Creator Economy

Have you ever wondered which social media platform is the most effective when it comes to content or influencer marketing? Now without searching on Google or researching a bit, you may find it really hard to even assume, given the growth of platforms over time.To make your life easier, Instagram stands as the most impactful platform for the creators' economy till today’s date globally. In the global picture, that’s understandable, but how about particularly in Bangladesh? With over 26.6% of Bangladesh’s total population using Facebook, it stands as the gold mine for creators in Bangladesh.
But do you have the data to strategize whether you should follow these stats and open a Facebook account to start making content yourself? Or should you go for TikTok, which is growing like never before, with over 30 million active users in Bangladesh? 

In today's digital age, social media platforms have become an indispensable part of our lives, keeping us connected with people from all over the world, sharing our thoughts and ideas, and keeping up with the latest trends and news. These platforms are not only useful for personal purposes, but they have also created a plethora of opportunities for creators, influencers, and businesses seeking to expand their reach and establish a devoted following.

The creator economy is thriving, and social media platforms play a crucial role in assisting creators in monetizing their content and developing their brands. In this article, we will examine some of the most popular social media platforms for creators and influencers, highlighting how they are contributing to the creator economy and how Bangladeshi influencers can benefit from these platforms.


YouTube, the second-largest search engine after Google, has over 2 billion monthly active users globally. This video-sharing platform has become a popular destination for creators who want to monetize their content and develop their brands.

Bangladeshi influencers primarily started off from YouTube, being called “YouTubers,” from where they started to benefit greatly from YouTube's advertising revenue, sponsorships, and merchandise sales. Additionally, YouTube has a dedicated and loyal community of viewers who are always looking for fresh and exciting content, which you can drive from Facebook too.


With the highest number of people from Bangladesh using Facebook as their primary social media, it’s needless to say, it’s some place for creators to start off. All the rising creators we see today, most of them started from Facebook. It’s like the old saying. 

Needless to say, if you’re Bangladeshi, Facebook is your must-go-to. Monetization, branded content, and many other facilities are there to make your journey worth it and pay off with Facebook. But if you focus solely on Monetization, Youtube is the better alternative.


With over 1 billion monthly active users globally, Instagram is one of the most popular social media platforms for creators and influencers. Instagram is primarily a photo-sharing app, which is ideal for creators looking to showcase their creativity and establish a following.

Bangladeshi influencers can use Instagram to create stunning visuals of their work and also use the platform's extensive range of features to interact with their followers. Instagram Reels, for example, is a fantastic tool that allows influencers to share short-form video content and engage with their audience in a more interactive manner. However, for Creators in Bangladesh, Youtube & Facebook often comes off as a more worthy place to invest their content. 


TikTok is a social media platform that has taken the world by storm, particularly among younger generations. This short-form video app has become a hub for viral content, making it an ideal platform for creators who want to establish a following and gain exposure.

TikTok's algorithm is unique in that it prioritizes content based on engagement rather than followers or views. This means not only Bangladeshi Creators, but anyone can have a chance to go viral and reach a larger audience, even if they don't have a large following. Additionally, TikTok has a wide range of monetization options for creators, including brand partnerships, live streams, and in-app purchases.


Twitter is a social media platform that has become a hub for news and real-time updates. Though it may not be as visually driven as Instagram or YouTube, Twitter is still an essential platform for creators looking to develop their brand and connect with their audience.

Even though Twitter has a broad range of monetization options for creators, including sponsored tweets and in-stream video ads, in Bangladesh, people are not much into Twitter like people from global stages are. Thus this is not the place any Bangladeshi creators invest their time to. 

In conclusion, it's crucial to understand the unique features and benefits of each social media platform and tailor your content accordingly to attract and engage with your audience. So, if you're a Bangladeshi influencer or brand looking to make a name for yourself in the creator economy, it's time to embrace these platforms, showcase your talents, and achieve your goals.


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