Out of around 50,000+ restaurants in Bangladesh, surely you have at least one favorite choice of yours. Not every day, but you surely crave delicious foods, especially when you come across photos or videos in TikTok, Instagram, or Facebook, where people show and share delicious food tasting. Makes you crave it, too, doesn’t it?
In Bangladesh’s highly competitive food and beverage industry, Dhaka alone has over 10,000+ restaurants on its ground. And besides all the marketing funnels, influencer marketing has taken a new yet popular grip in Bangladesh too. Be it to reach out to customers or to stand out from the competition, collaborating with influencers is now increasing more and more.
It’s nothing new, TikTok is blasted with content where your favorite influencer is squeezing the cravings out of you with a slice of pizza in their hand and a smile of delight on their face. Sounds familiar, right? Restaurants like KFC, Pizza Hut, Diggers, and Cheez are partnering with influencers to promote their brands, increase their visibility, and build credibility among their target audience massively.
While other marketing strategies like offering discounts and occasional offers play a big role in people making decisions about which one to choose, nothing beats a real-life human being devouring it with such delight in front of you. That’s the touch influencer marketing gives around eventually. The influencer's audience trusts their opinions and recommendations, making influencer marketing a guaranteed tool for reaching new customers and building brand loyalty. It’s more like the Foodbank write-ups you may follow, with a bit more influential and humanized touch.
One of the most popular fast food chains, KFC, is achieving huge success with restaurant influencer marketing campaigns in Bangladesh. They often partner with renowned influencers to promote the taste of KFC in unique ways. In a campaign, they partnered with TikTok influencer, Shanto, to create a series of entertaining and informative videos that showcased their menu items and services. The campaign was a huge success, with KFC's TikTok page receiving hundreds of thousands of views and followers.
Another successful example is the campaign launched by Pizza Hut. Pizza Hut partnered with popular TikTok influencer, Apurbo, to create fun and playful videos that highlighted their menu items and delivery services. The campaign was well-received by Pizza Hut's target audience and helped the brand to reach a wider audience and increase its credibility.
While other brands like Diggers and Cheez are literally using influencers to boost their sales, the practice of utilizing influencer marketing throughout all the social platforms is increasing day by day. Partnering with food bloggers, food critics, and other influencers to create engaging and informative content that showcases their brand and builds trust with their target audience. The practice is good, of course, but using it the right way is necessary actually to cater to this market for restaurants and influencers. Otherwise, a day might come when people actually stop believing influencers at all; brands need to be careful of that.
In conclusion, restaurant influencer marketing has proven to be an effective strategy for promoting restaurants in Bangladesh so far. Talk about visibility and wider range coverage; this works like gold. However, the practice of restaurant influencer marketing needs to be set on a standard to keep the growth steady and to increase the visibility of the food and beverage industry in Bangladesh.
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